01 / GROW
Growth & go-to-market strategy
Sharpen positioning, connect customer insight to commercial priorities, and build more effective paths to sustainable growth.
Growth · Business Transformation · Strategy
Better thinking.
Better growth.
We connect business strategy, technology, and human potential to simplify complex challenges, build momentum, and drive meaningful results.
Let's talk ↗
Outside-in perspectiveInside-the-business experienceTechnology with purpose
What we do
Big-picture thinking. Hands-on progress.
02 / TRANSFORM
Digital business transformation
Translate AI and emerging technologies into practical operating models, better customer experiences, and smarter ways of working.
03 / LEAD
Fractional & strategic leadership
Bring experienced executive perspective to critical initiatives, team development, and moments of change, helping organizations move forward with clarity and confidence.
How we work
Technology changes fast. Trust still matters.
We work directly with business leaders and alongside independent agencies and consulting firms, providing strategic perspective, specialized expertise, and experienced leadership where it's needed most.
Transformation isn't a technology installation. It's a business and leadership challenge. We start by defining the outcomes that matter, aligning the people who make them possible, and clarifying the decisions that move things forward.
Clarify the story. Align the system. Accelerate growth.
01 Understand before prescribing
02 Connect strategy to execution
03 Put people at the center
04 Make technology useful, responsible, and real
The experience behind MindJelly
Built on experience. Wired for what's next.
Craig Kallin founded MindJelly to help businesses figure out what makes sense and then go do it.
Craig is a growth and transformation executive with more than 25 years of experience connecting business strategy, marketing, customer experience, and technology. His leadership experience spans enterprise organizations, consulting, and high-growth businesses, including Disney, Orbitz, WinZip, Mutual of Omaha, PwC, and Primacy.
Today, MindJelly brings that perspective to organizations navigating growth, digital transformation, and the opportunities and responsibilities of AI.
Connect with Craig on LinkedIn ↗Experience in action
Complex challenges.
Measurable outcomes.
From reinventing mature business models to modernizing enterprise growth engines, our perspective is grounded in experience turning difficult challenges into meaningful results.
DISNEY
+60%
Online bookings
Redesigned the customer journey to overcome booking hesitation.
WINZIP
40%+
EBITDA
Reimagined a mature software business to sustain double-digit growth and strong profitability.
PRIMACY
500%+
Agency growth
Scaled the business through strategic client growth, expanded capabilities, and new operating models.
MUTUAL OF OMAHA
2×
Digitally sourced growth
Modernized the omnichannel growth model while reducing acquisition costs by 30%.
Representative outcomes from Craig Kallin's previous executive leadership roles, not MindJelly client engagements.
Start a conversation
Good things start with good conversations.
Have a challenge, an idea, or an opportunity worth exploring?
Or email us directly: craig@mindjelly.co